At least five new products in three days: Apple is preparing a major announcement in early March
Apple will hold a three-day presentation of new devices. According to Bloomberg journalist Mark Gurman, the company will present at least five new products from March 2 to March 4. The highlight will be the "Apple Experience" event, which will take place on March 4 simultaneously in New York, London, and Shanghai.
What is known
Among the most likely new products is a budget MacBook. Gurman notes that the colors of the event's logo may hint at an updated range of laptop shades. Also expected is the presentation of iPhone 17e, as the previous model was released by the company in the spring of last year. In addition, Apple may introduce an updated iPad Air with an M4 chip.
Rumors suggest the company is also preparing professional solutions: MacBook Pro with M5 Pro and M5 Max processors, as well as MacBook Air with a base M5 chip. The debut of the updated Mac Studio and new Apple Studio Display is also not ruled out — these devices were previously predicted to be released in the first half of the year.
There is no official confirmation from Apple yet. At the same time, the format of "Apple Experience" differs from traditional presentations with a large stage and online broadcast. The date also draws attention: usually, Apple announces new products on Tuesday, while this time the key event is scheduled for Wednesday.
Source: Bloomberg
