Apple and Lenovo capture the tablet market in Western Europe

Analytical agency Canalys has published a research report on the tablet market in Western Europe in the second quarter of 2021.

Who are the leaders?

The capacity of the Western European tablet market is estimated at 7.9 million devices. The leader in the second quarter of this year was Apple with a share of 36%. In annual terms it was able to increase the supply by 73% due to the high demand for iPad Pro with M1 chip. But it is not the best indicator.

In terms of annual growth Lenovo did better. It supplied 87% more tablets to the market in the reporting period than in the base period. A wide range of mid-range and budget models played a major role. The share was 20%. Thus, together Lenovo and Apple occupied 56% of the market.

The total share of Amazon, Huawei and Samsung was 32%. The American company sagged by 15%, while the Chinese and South Korean companies sagged by 38% and 24%, respectively. All other manufacturers together took 12% of the tablet market in Western Europe.

Recall that a new player will appear on the market this fall. Xiaomi will introduce an international version of the tablet Mi Pad 5 (or Xiaomi Pad 5).

Source: Canalys