Xiaomi is the undisputed market leader in 5G smartphones in Central and Eastern Europe

Another quarter gave Xiaomi's management a reason to pop the champagne. The manufacturer surpassed Apple and Samsung, managing to take the top spot in the 5G-enabled smartphone market in Eastern and Central Europe.

What is known?

According to Strategy Analytics, Xiaomi's share in the third quarter of this year was 41.8%, which means that almost every second 5G smartphone belongs to it. Moreover, a year ago, the company held only 4.3% of the market.

Significantly worsened the performance of Samsung. The market share of the South Korean company fell from 34.3% to 11.5%. The Cupertino-based technology giant came in second place. There were no 5G-enabled smartphones in Apple's range in the third quarter of 2020. The first models with 5G appeared only in the fourth quarter of last year. The company accounted for over a quarter (26%) of the market with the iPhone 12 and iPhone 13.

The top five manufacturers in Central and Eastern Europe include Realme and OnePlus. The first controls 7.2% of the market, the second - 2.5%. At the same time in comparison with the third quarter of 2020 Realme increased its share by 6.3%, while OnePlus lost 1.8%.

Source: Strategy Analytics