IPhone 13 Demand Falls: Customers Don't Want Scarce Smartphones, and Apple Cuts Production Even More

Apple has informed its suppliers that demand for the iPhone 13 lineup is falling, so the company intends to cut production even further. About Bloomberg writes this, referring to industry sources.

V what is the reason?

By the way, Bloomberg previously wrote that Apple in this year has reduced production from 90 million to 80 million. Cause - v lack of chipsets. The company hoped to make up for this in 2022, but it looks like the numbers will be revised again.

V how is the reason for the decline in demand? Apple itself believes that the reason for the inaccessibility of new models. AND indeed, a certain shortage of the line was observed since the start of pre-orders: the waiting time for orders was increased, and many refused buying a new gadget instead of waiting a few weeks for it.

However, Apple's actions this situation seems unreasonable and illogical: instead of increasing supplies and not to make people wait, the company, on the contrary, reduces production. Thus, in iPhones will become even more difficult to obtain in the near future.

However less, analysts are forecasting a record holiday season for Apple. It is expected that in fourth quarter sales will exceed 117 billion dollars, which is 6% more than the same period last year.

A source: Bloomberg