Spotify's head spoke about the potential use of artificial intelligence in personalisation and advertising on the platform

Spotify CEO Daniel Ek has spoken about how the streaming service could introduce additional features based on artificial intelligence.

Here's What We Know

One way Spotify could utilise generative AI could be to use it to summarise podcasts. According to Eck, this would make it easier for consumers to merchandise new podcasts, leading to increased engagement and more authors.

Another way artificial intelligence can be used to improve Spotify's efficiency is through AI-generated audio ads. This could significantly reduce the cost for advertisers to develop new formats, Eck said.

Source: TechCrunch