Reality Defender has raised $15m to develop AI content discovery tools

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Reality Defender, a startup developing AI-powered counterfeit detection solutions, has raised $15 million in an A round of investment. The funds will be used to expand the team and improve models.

Here's What We Know

Reality Defender offers an API and web application to analyse video, text, audio and images for signs of artificial intelligence generation.

According to co-founder Ben Colman, their proprietary models trained on proprietary data achieve higher detection accuracy than competitors. By focusing on research, the company aims to stay ahead of the emergence of new content generation methods to detect them in a timely manner.

The startup plans to introduce a tool to highlight AI-generated text snippets and detect deep voice fakes in real-time.

Reality Defender was founded in 2021 and was originally a non-profit organisation. It attracted investment due to the growing problem of dipfakes and the demand for their detection.

Flashback

In 2022, it is estimated that the number of video and audio dipfakes on the internet has increased 3-8 times due to the commercialisation of generative AI tools.

Earlier, creating dipfakes used to be an expensive and time-consuming process. But now it has become affordable thanks to services like ElevenLabs.

AI platforms are introducing content filtering, but this is not always effective. Coleman believes the danger is the proliferation of fakes on social media.

Source: TechCrunch