Scammers created a deepfake of Taylor Swift giving away 'free' luxury crockery sets

Jutharat Pinyodoonyachet/The New York Times

Adverts on behalf of Taylor Swift have appeared on social media offering free sets of expensive Le Creuset cookware.

Here's What We Know

The adverts featured Taylor Swift's synthetic voice, generated by artificial intelligence. It addressed fans on her behalf with an invitation to receive sets of Le Creuset pots and pans.

Deepfake Taylor Swift

To do so, all they had to do was pay the shipping fee of just $9.96. However, after paying for shipping, the victims of the scam did not receive any cookware. Instead, regular payments were deducted from their cards.

Le Creuset representatives confirmed that there was no free product giveaway.

This is not the first case of using celebrity deepfakes in fraudulent schemes. But so far there is virtually no legislation in this area. Experts call on platforms to more actively fight such cases of deception of users.

Source: The New York Times