The review of the Samsung Galaxy Buds 3 Pro presented me with an interesting problem - on the one hand, radical design changes that literally abandon the previous heritage and the miniaturisation advantages that Samsung consumers are used to. On the other hand, the only new technical feature, compared to the previous Buds2 Pro model, is the recognition of the siren sound by training neural networks (usually called AI by marketing to make it easier to understand). However, after two weeks of use, my first impressions of Buds3 Pro have not changed at all: these are modern TWS headphones with Hi-Res Audio support and useful user features (for example, lowering the volume when you start talking - this was already in Buds2 Pro) with a fundamentally new design that, firstly, is very similar to Apple's flagship headphones, and secondly, thanks to the use of backlighting, provides features inherent in gaming products. I still haven't received an answer to the simple question "why Samsung did this", although this does not mean that it does not exist. Because a radical change in the design language, on the one hand, can alienate a loyal audience, and, on the other hand, attract a new one (and perhaps even a bigger one).