Apple has decided to conquer Hollywood: the company will spend $1bn a year on movies to be shown in cinemas

Apple has decided not to stop at producing gadgets and to get serious about the film industry. Bloomberg's sources say that Apple plans to spend $1 billion a year making movies that will be released in cinemas as a result.

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For now, self-produced films are mostly just for the Apple TV+ streaming service. But the company already has experience with big screens: some films have been released in cinemas too, but it was a limited number and a few weeks' distribution. But Apple's ambitions grew after its film CODA won the Best Picture Oscar.

Now the company intends to show its new releases in thousands of cinemas, and within a month of the premiere. Potential releases this year include Martin Scorsese's Killers of the Flower Moon, starring Leonardo DiCaprio, the spy thriller Argylle directed by Matthew Vaughn and Napoleon, the Ridley Scott drama about the French conqueror.

At the same time, cinemas could also become an advertising platform for the Apple TV+ service, which does not yet have many subscribers - 20 to 40 million.

Bloomberg writes that Apple has asked movie studios to partner with it to release several movies in cinemas this year and several more in the future. For example, Scorsese's film will be released by Paramount Pictures, as the project was created at that studio.

Source: Bloomberg