Next stop - Midgard: Sony styled the New York subway to look like God of War Ragnarok

By: Vladyslav Nuzhnov | 09.11.2022, 12:30
Next stop - Midgard: Sony styled the New York subway to look like God of War Ragnarok

In honor of the release of God of War Ragnarok, Sony decided to arrange an advertising campaign for the game right in the New York subway.

Here's What We Know

From now on, you can see Kratos with his son Atreus on the train cars, and along the walls of the stations there are billboards where you can see the gameplay and art of the game. In general, all the elements of the stations where Sony arranged the campaign have undergone changes. For example, on the turnstiles is written Muspelheim, which refers to one of the worlds of the game. And on the stairs you can see the inscriptions: "Discover the Realms".

Flashback

This is not the first time Sony has arranged a PlayStation promotion in the subway. In the fall of 2020, the company stylized some London subway stations for its games, and in February 2022, a mural dedicated to Horizon: Forbidden West.

God of War Ragnarok was released on November 9 exclusively on PlayStation 4 and PlayStation 5.

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Source: @PlayStation