The media reported on the fact that Apple decided after almost 15 years of existence to close the online music store iTunes.
iTunes earned in April 2003. AT Apple founder Steve Jobs insisted that he sold tracks for isolation, and not whole albums - on 99 cents for composition. Later on " Counters " iTunes appeared movies, TV shows, audiobooks and other media content.
But Now the model of music consumption in the world has changed: instead of buying tracks one by one, users prefer to subscribe and listen to any songs from audio libraries. Therefore iTunes does not at to cooperate with such services as Apple Music, Spotify, TIDAL.
By the Nielsen report, in This year, the number of purchased tracks was reduced by 24.1%, and on the next year of the prospect is even sadder: the projected fall will be 30% or even more.
When they close
iTunes plan to close to 2019 year. All user purchased tracks and their playlists will transfer to the Apple Music library.
Perhaps, in this way, Apple decided to bring in leaders of Apple Music, who, despite all efforts, so far and so not can reach Spotify.