Need more advertising: Google launched a new advertising algorithm with AI

By: Igor Nikitin | 22.02.2018, 11:31
Need more advertising: Google launched a new advertising algorithm with AI

Google has already learned how to give us advertising based on our requests and sites visited. Advertisers get customers, Google "dribble" the percentage and, it seems, everyone is happy, but no.

Advertising does not happen much

The company has developed a new advertising placement algorithm that will increase revenue by 10%. The main task of Auto Ads is to study the type of advertising you are looking at and its location. Artificial intelligence will decide which advertisement is best displayed and where on the screen it should be placed.

Not everything is so smooth

The idea of ​​Google has already been appreciated by some companies, but testers are unhappy with the new technology. According to them , the algorithm works strangely: it turns the pages, shows "fake advertising" and deceptive advertising campaigns. Auto Ads will help companies expand the audience, but on condition that the algorithm will work correctly.