Samsung Galaxy S9 has set an anti-record sales in Korea (and iPhone X too)

For the first month of sales, the flagships of the Samsung Galaxy S9 / S9 + sold worldwide with a circulation of 8 million smartphones, showing results at the level of last year's models. But in the home market in South Korea, new products are much less popular. However, like the sensational Apple iPhone X.

Unexpected recession

In its estimates ET News refers to the data of the three largest operators of the country - SK Telecom, KT and LG U + - as the main sales channels for phones. For almost two months of market presence (pre-order in Korea started on March 2), 707,000 devices of the Galaxy S9 series were sold, compared to almost a million for the Galaxy S8. At the same time, in April demand decreased two-fold - from 476,000 at the start to 231,000 units.

Apple's situation with sales of the iPhone X is not better. At the end of February, the corporation shipped only 475,000 smartphones in the homeland of Samsung. In November and December, 139,000 and 163,000 devices were shipped, respectively. Even despite the lack of new products from competitors, in January, shipments fell to 103,000 pieces, and then to 70,000. Data on the iPhone 8/8 Plus source was not published.

Why is that?

The top flagships of the new season showed some of the worst results in the history of their brands. According to experts, there are two reasons for this: the high price and the absence of global changes. The second point is not exactly about the iPhone X, but it costs about $ 1,450. Almost one and a half times more expensive than in the US. Galaxy S9 can be bought in the Korean market for $ 1080.

Insiders add that this is already becoming a trend, and in the future the demand for flagship models will decline. The same is said in the recent quarterly report of Samsung.

Source: The Investor
Photo: BGR