Starbucks is abandoning its Odyssey NFT programme

Starbucks is known for its innovative approaches to loyalty programmes that combine technological innovation with high quality service. Their Starbucks Rewards loyalty programme has long been one of the most popular in the world, attracting millions of customers to their coffee shops and mobile app.

Here's What We Know

The Starbucks Odyssey programme, launched in 2022, combined the Starbucks Rewards loyalty programme with NFT technology to engage customers. This initiative has been a success among the brand's fans, but the company is now reviewing its strategies.

The programme has already had some success, with more than 58,000 active members at least at the first level. It was also notable for the originality of its concept, which allowed customers to use NFTs to obtain unique privileges, such as visits to coffee farms in Costa Rica.

Starbucks leaves open opportunities for future initiatives in this direction. Experts believe that the use of NFT technology in loyalty programmes may remain a promising way for companies seeking to attract and retain customers in the digital age.

Flashback

The Starbucks Odyssey programme was aimed at combining the Starbucks Rewards loyalty programme with NFT (non-fungible token) technology.

NFTs are digital assets that have unique properties and can be owned by a person registered on a blockchain.

As part of the Odyssey programme, participants had the opportunity to receive and exchange unique digital assets in the form of NFTs representing the Starbucks brand. These assets could be used for various purposes, such as obtaining special offers, gifts, or exclusive services in the coffee shop chain.

The programme was aimed at creating a unique interactive experience for Starbucks customers and improving their connection with the brand through the use of the latest technology.

Source: TechCrunch