The Brio Beardscape beard trimmer is impressive upon arrival. It comes in an a fashionable box with a stylish travel case. So what makes the Brio Beardscape different is the abundance of features that come directly on the trimmer.

*** as advertised ***

We live in a fascinating time where we are surrounded by millions of electronic devices. We spend our time with them, they serve us to communicate with friends, read news, watch movies and listen to music, audiobooks and podcasts. There is already a specialized device for every area of our life that radically changes our consumption in the digital age: just go out to see entire categories of devices that did not exist just 10-20 years ago: drones and gimbals, video recorders and e-books, vacuum cleaners and glasses became smart (that is stuffed with modern electronics). It would be strange if in the 21st century, the tobacco industry would not have a special device that is able to change our habits with the help of smart electronics, as computers, then smart phones or smart watches changed our habits - the list goes on. This device is called glo™ HYPER and it is made by British American Tobacco (BAT).

Today, we can't imagine life without smartphones and the Internet. At the same time, we cannot do without apps that know everything about us. How many steps we walk a day, how many calories we burn, what we read and watch, where we go, when we go to bed. This seems convenient until we know that there are intruders on the other side of the barricades. They hack into the servers and apps we provide our information to, launch cyberattacks, create digital portraits of users, and gain access to financial accounts. Sound ominous? Nevertheless, everyone who uses a mobile phone needs to know about it.

But no worries: the company just decided to rename the trademark.