Apple continues to lead the North American smartphone market. It increased shipments and its share in the first quarter of 2023, while Samsung and Motorola's figures fell sharply.
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Apple managed to ship 20.3 million smartphones in the reporting period, up 2% from a year ago. The Cupertino-based company's share increased immediately by 8% to 59% amid an overall market contraction.
Samsung and Motorola, which are among the top 3, sharply worsened their performance. The South Korean company shipped 7.9 million models against 10.5 million a year earlier, a decline of 25%. The market share fell from 27% to 23%.
The US brand Motorola, which is owned by Lenovo, fell even more sharply. Shipments fell by 40% at once, from 4 million to 2.4 million units. The company now controls 7% versus 10% of the market.
Google, on the other hand, managed to increase sales by 20% to 1.4 million. TCL was also in the top five. All other companies delivered a total of 1.4 million smartphones, a third less than in the base period. Their total share was 4% of which Nokia and OnePlus accounted for about half. Overall, the North American market sagged by 11%. Shipments fell from 39.1 million to 34.6 million smartphones.