Sony remains in the game, so as not to overlook the future of smartphones

By: Eugene Sherban | 19.01.2018, 15:26
Sony remains in the game, so as not to overlook the future of smartphones

The current head of Sony Kaz Hirai gave an interview to the Guardian, in which he made a curious statement about the   position of Sony on   market smartphones.

According to him, he realizes that Sony lost this battle and   is present on   market more for a tick. Fans of the brand are happy, the rest are surprising. As it turned out, the Japanese corporation is ready and   further to suffer losses only from   one very interesting goal. AT   Sony sure that after   smartphones are about to come something new. Smart glasses, glasses, tattoos or dental fillings   - not   important. The main thing is that Sony does not   wants to give way to   editorial, so that later   swallow dust, trying to keep up with   by the departing train of progress.

A   what's with   smartphones?

Not   So long ago the head of the Indian division of Sony Kenichiro Hibi admitted that in   the era of frameless smartphones, Sony's corporate design looks somewhat strange, and   A new line of smartphone companies should change this. However, the   exhibition CES Sony is not   managed to bring nothing new, showing three quite ordinary smartphone Xperia middle class.

Source: Guardian