Microsoft CEO: the corporation will redouble its efforts to develop the Xbox brand and try to become a leader in the video game market

By: Anton Kratiuk | 24.10.2023, 17:28
Microsoft CEO: the corporation will redouble its efforts to develop the Xbox brand and try to become a leader in the video game market

In October, the biggest deal in the history of the gaming industry - the merger between Microsoft and Activision Blizzard - was finalised.

At the moment, it is difficult to assess the impact of this event on the video game market, but there is no doubt that it will cause significant changes.

Microsoft CEO Satya Nadella shared global plans for the development of the gaming direction of the corporation.

Here's What We Know

According to Satya Nadella, Microsoft will redouble its efforts to attract the audience and attractiveness of the Xbox brand.

The head of the corporation noted that the video game sector has always been an important part of Microsoft's business, along with software and other products of the company. Redmond giant aims to take a leading position among developers and publishers of video games, and the acquisition of Activision Blizzard will be an important step towards this goal.

At the moment, only China's Tencent Corporation surpasses Microsoft in terms of revenue in the games market. Obviously, one of the main goals of the American company is to top the ranking of the largest game makers.

Source: MSN