The failed release of Builders Of Egypt has led to the closure of the development studio - publisher PlayWay has gone to extreme measures
A few days ago the release of the historical city-building strategy Builders Of Egypt took place. The trailers gave the impression that the novelty will interest gamers, but in the end it failed to impress the public and failed.
Here's What We Know
Krzysztof Kostowski, the head of PlayWay publishing house, said that during the first three days Builders of Egypt sales totalled only 8.7 thousand copies, and 9.7% of customers returned the game after spending an average of 1 hour and 4 minutes in the game.
About $300 thousand was spent on the development of the game, and only 28% of this amount was returned.
Builders of Egypt - raport 72h
- Krzysztof Kostowski (@kriswawa) January 12, 2025
8.7k sold
9.7% zwroty
mediana gry: 1h 4min
6,4k aktywacji z WL
WL outstanding 298.5k
wstępnie : budżet 1.3mln - zwrócony w niecałych 28%
plan : brak konsol, zamknięcie spółki i przepisanie gry na PLW, jednoosobowy support wersji Steam pic.twitter.com/3GEl4hBLHl
PlayWay did not delay with a difficult decision and announced the closure of Strategy Labs studio and the cancellation of the console versions of Builders of Egypt. Only one member of the development team will remain to improve the technical state of the game.
Disappointed in strategies, PlayWay will stop publishing games of this genre and focus on its main specialisation - the production of simulators.
Source: @kriswawa
