"Severance" series brings Apple TV+ $200 million: success or exaggeration?
The Severance series, which premiered on Apple TV+ in February 2022, has become one of the platform's most talked about projects. Recently, research firm Parrot Analytics claimed that the show generated about $200 million in revenue for Apple. However, those numbers are questionable.
What is known about the revenue of "Severance"?
Parrot Analytics claims that "Severance" attracted a significant number of new subscribers to Apple TV+, which generated $200 million in revenue. However, Apple does not disclose official figures on the number of subscribers or revenue from individual projects. In addition, Parrot Analytics' methodology, called Content Valuation, has not been presented in detail to the public, which calls into question the accuracy of their estimates.
Apple TV+ business model features
Unlike other streaming services, Apple TV+ does not rely solely on subscription revenue. For the company, the service is part of an ecosystem aimed at adding value to its devices and services. Therefore, the direct correlation between the popularity of an individual show and financial revenue may not be so obvious.
Industry reaction
Many analysts are sceptical of such estimates. Without transparent data from Apple itself, any figures remain speculation. However, one thing is certain: "Severance" has become a cultural phenomenon, receiving positive reviews from critics and viewers, which strengthens Apple TV+'s position in the streaming service market.
Source: Deadine
