Samsung has become the world's largest soundbar and TV brand in 2024
The South Korean company Samsung has reaffirmed its leadership in the global soundbar market, holding the title of the largest brand in this category for 11 years in a row.
Here's What We Know
According to analytics company FutureSource, Samsung's market share in 2024 is 18.4% in terms of number of devices sold and 20.1% in terms of revenue. This success is attributed, among other things, to the introduction of innovative technologies such as the Q-Symphony wireless system, which allows sound to be simultaneously distributed through the soundbar and TV without the use of wires, creating a more powerful and high-quality sound.
In addition, Samsung remains the largest TV brand in the world, holding this position for 19 consecutive years, which is also a great achievement.
The company has already introduced a new series of TVs and soundbars for the 2025 model year, which could bring the company's leadership in this segment again next year.
Source: Samsung
