HP and Ferrari's $5,599 AI laptop is a collector's item, not a workstation
HP and Ferrari have unveiled the HP Limited Edition Scuderia Ferrari AI PC, a $5,599 laptop that goes on sale June 12, 2026, via HP.com in just nine countries. Only 4,999 numbered units will ever be made — a deliberate nod to Ferrari's philosophy of producing one fewer car than the market demands. If you were hoping for a performance bargain, you're in the wrong garage.
The look
The chassis is CNC-milled aluminum finished in Ferrari's Rosso Magma red, the same shade used on the Daytona SP3 hypercar. Design was led by Ferrari Chief Designer Flavio Manzoni and his studio — a two-year collaboration that shows in the details. The carbon fiber base features a transparent Corning Gorilla Glass panel that mimics an engine bay window, exposing the cooling system beneath. The glass trackpad disappears entirely into the body and only lights up via a hidden LED strip when you touch it.
The Rosso Magma aluminum chassis was designed in collaboration with Ferrari Design Studio.
Each unit ships with a leather sleeve made by Poltrona Frau — the same company that stitches Ferrari car interiors.
The carbon fiber base features a Gorilla Glass panel that exposes the internal cooling system.
Under the hood
The internals are genuinely capable, if not unique. HP fits an Intel Core Ultra X7 358H processor paired with Intel Arc B390 graphics, 64 GB of LPDDR5x RAM, and a 1 TB SSD. HP claims up to 180 TOPS of AI performance, enough to run local AI models without a cloud connection. Cooling is handled by a system with over 2,000 micro-perforations, inspired by the Ferrari F80 hypercar. The 14-inch 3K Tandem OLED display is touch-enabled, and connectivity covers two Thunderbolt 4 USB-C ports, a 10 Gbps USB-C, USB-A, HDMI, and a 3.5 mm audio jack. Per-key RGB lighting comes with four preset animations.
Per-key RGB lighting offers four preset animations.
The 14-inch 3K Tandem OLED display supports touch input.
The price question
Here's the honest math: a MacBook Pro with comparable specs runs around $3,149. The Ferrari badge and Rosso Magma finish add roughly $2,400 on top of that, per Carscoops. The chips themselves — Intel Core Ultra X7 358H and Arc B390 — are not exotic. The numbered chassis, the Poltrona Frau sleeve, and the Monaco Grand Prix announcement are doing the heavy lifting on value.
Sales open June 12 exclusively through HP.com, with no retail availability at Best Buy or anywhere else. The US price is $5,599; UK pricing sits at approximately £4,200, per the HP Official Press Release. Once those 4,999 units sell out, that's it — which is precisely the point.
