OpenAI's biggest ChatGPT overhaul yet turns it into a super app
ChatGPT is about to look and work very differently. OpenAI is rolling out its largest redesign since the chatbot launched, turning it from a question-and-answer tool into a platform for completing tasks across work, creative projects, and travel booking. The change affects all 900 million weekly users and is expected to land within weeks, per the Financial Times.
More than a chatbot
The redesign, internally codenamed 'Aria', pushes ChatGPT toward what the tech industry calls a "super app" — a single interface that handles many different jobs instead of just one. OpenAI is embedding AI agents (software that takes actions on your behalf, not just answers questions), a coding tool called Codex, image generation, and a growing list of third-party app integrations directly into the main ChatGPT interface.
Launch partners confirmed so far include Canva and Booking.com, with Expedia, Figma, Spotify, Coursera, and Zillow also taking part in a pilot rollout. The goal, according to people familiar with the project cited by the FT, is eventually to eliminate the need for prompts altogether — the AI would learn your habits and act without being asked.
The enterprise angle
The redesign isn't purely about consumer convenience. OpenAI is steering its massive user base toward paid enterprise tools and higher-margin services. That puts it on a collision course with Microsoft Copilot Studio and Salesforce Agentforce, both of which sell AI automation to businesses. OpenAI is competing directly with Microsoft — which has invested heavily in the company — for the same corporate customers.
The timing matters. OpenAI has reportedly filed confidentially for an IPO with Goldman Sachs and Morgan Stanley advising, targeting a valuation of up to $1 trillion by late 2026, according to BeInCrypto. That would make it potentially the largest US public listing on record.
What about UK users?
There's a catch for British users. OpenAI's new app integrations — including Booking.com and Canva — are currently unavailable in the UK, EEA, and Switzerland. The OpenAI Apps SDK announcement lists these regions as "coming soon" with no committed date or UK-specific rollout window confirmed. UK users will get the interface redesign, but the third-party integrations that make it a true super app could be months away.
