Dyson's CameraJet is a $500 electric toothbrush with a built-in camera and AI-guided water flosser
Dyson has launched the CameraJet, a £419.99 / $499 electric toothbrush with a built-in camera and an automated water flosser — putting it firmly at the top of the premium oral care market. The device uses a 100,000-pixel macro camera paired with an AI system to detect gaps between teeth and fire a jet of mouthwash at them in under 100 milliseconds. If you thought Dyson was done after hairdryers and headphones, think again.
The tech inside
The camera feeds into Dyson's Gap Optical Targeting system, a machine learning model trained on 470,000 dental images. It analyzes 28 frames per second, identifies interdental gaps in real time, and triggers a conical mouthwash spray — not a narrow pressurized jet — from a 12.5ml reservoir built around the brush head. The conical spread covers a wider area at lower pressure, which Dyson says is gentler on gums than a traditional water flosser.
The brush itself uses sonic vibrations and dual-hardness bristles, with a pressure sensor to stop you scrubbing too hard. Replacement heads carry RFID chips that track how many brushing sessions they've done and prompt you when it's time to swap them out.
The privacy question
A camera inside your mouth is an obvious conversation starter. Dyson says images are never stored — not on the device, not in the cloud. The camera only activates when you switch to live view or auto-jet mode inside the MyDyson app. That's a reasonable claim, but it comes with no independent third-party verification, so it rests entirely on trust in the brand.
The live view feature does have a practical upside: you can actually see hard-to-reach areas of your teeth in real time, which most people have never been able to do without a dentist's mirror.
The cost — upfront and ongoing
The CameraJet ships now in Ultra Blue and Ceramic Pink. The UK price is £419.99; US pricing starts at $499 and can reach $568 depending on the bundle. That puts it in the same bracket as high-end Oral-B iO models, per TechAdvisor, though with considerably more hardware packed in.
The box includes a charging dock that refills the reservoir in three seconds, a travel case, two replacement brush heads, and Dyson-branded non-foaming toothpaste and mouthrinse. Those consumables are proprietary — and the RFID-tracked heads add recurring costs on top of the purchase price, a pattern familiar to anyone already in the Dyson ecosystem. Forbes launch coverage confirms the device went on sale 1 September 2026 via Dyson's own stores and website.
Six years, 661 engineers, 38 patents, and 16 million lines of code went into the CameraJet. Whether that justifies the price tag comes down to how much you hate regular flossing.
