Lamborghini unveils its new logo

After 26 years, the iconic Lamborghini logo, which has become the company's trademark, has undergone a change. The Italian manufacturer has unveiled a completely new design of its symbol, which will adorn future car models.

Here's What We Know

The new Lamborghini logo retains some elements of the classic design with significant differences. To stay in tune with the times, the company decided to use a wider font for the word "Lamborghini" and abandon the luxurious golden colour scheme in favour of a more subdued, delicate golden hue. In addition, the raging bull, which has become the brand's symbol, now has more space and looks even more expressive.

We have renewed our historic logo to adapt the brand's visual expression with the "brave," "unexpected," and "authentic" values of our "Driving Humans Beyond" mission and is part of the ongoing process of evolution initiated with our Direzione Cor Tauri strategy.#Lamborghini

- Lamborghini (@Lamborghini) 28 March 2024

Source: SlashGear