Xbox Game Pass is becoming a thing of the past? Microsoft may rebrand its service

By: Anton Kratiuk | 08.02.2024, 12:25
Xbox Game Pass is becoming a thing of the past? Microsoft may rebrand its service

The gaming community is eagerly awaiting the speech of the head of Xbox, during which, according to media reports, Phil Spencer will report on the new strategy of the company, including the refusal of exclusivity of its games.

Here's What We Know

Phil Spencer will speak as early as next week, but in the meantime the Gamestop retailer has indirectly confirmed Microsoft Gaming's intentions to become a multiplatform publisher.

The shop "accidentally" published an advertising banner that encourages users to sign up for the Microsoft Game Pass service. Most likely, the Xbox Game Pass/PC Game Pass service is hiding under this name.

Xbox Game Pass is becoming a thing of the past? Microsoft may rebrand its service-2

It should be noted that Gamestop's message has already been deleted, but such rebranding absolutely fits into the concept that Game Pass will be available on competitors' consoles, because, firstly, it will look strange to advertise "Subscribe to Xbox Game Pass on PlayStation or Nintendo consoles", and secondly, it will save the company from the need to separate the same service into different versions, while on all platforms it can be called Microsoft Game Pass.

Well, we wait for more information from Phil Spencer.

Source: X