Is that also worth $300,000? Xiaomi has patented a new logo in black and white colors

Last year, in honor of his 11th anniversary Xiaomi introduced an updated logo, which immediately became a reason for creating memes. The fact is that Japanese graphic designer Kenya Hara worked on it, and it took him 4 years to develop it. In fact, little has changed in the logo - only rounded edges appeared instead of the sharp corners of the square. And for this, the Chinese manufacturer paid $300,000! After 10 months, Xiaomi applied for a new logo.

What does it mean?

The fact that, in addition to orange, the company's corporate colors will be black and white, was announced back then, in March last year. Now, Xiaomi has simply applied for a logo in new colors - black and white.

Most likely, Xiaomi will not abandon the branded orange coloring, just a monochrome version will be used for some high-end products.

A source: Gizchina