You don't see that often: how robots and humans filmed an unusual iPhone 14 and 14 Plus commercial (video)

There's no doubt that Apple is virtually unrivaled in marketing: gadget commercials look so good that most viewers immediately want to drop everything and buy themselves a new device. But Apple almost never shows the actual process of shooting such ads. Until now.

Here's What We've Seen

A video has surfaced online that shows the process of filming an incredible advertisement for the iPhone 14 and 14 Plus smartphones. The video was created by the company Cinemotion, which specializes in filming using robots, because "live" operators will not be able to repeat the unique movements of robots. This also leaves behind a large team that controls these robots.

For the first time ever, Apple revealed how the iPhone ad was shot

This is how #Apple shot the #iPhone14 ad pic.twitter.com/0IqtoQfiw9

- TheAppleDesign #iPhone14 (@TheAppleDesign) September 9, 2022

And this is the end result - the finished iPhone 14 and 14 Plus ads.

Source: @TheAppleDesign