Samsung is once again the market leader in smartphones, selling 259 million models in 2022

By: Maksim Panasovskyi | 08.02.2023, 16:19
Samsung is once again the market leader in smartphones, selling 259 million models in 2022

Samsung once again sold the most smartphones during the year. According to Omdia, the South Korean manufacturer captured 21% of the market.

Here's What We Know

In 2022, all companies except Honor worsened their performance compared to 2021. Samsung's share rose from 20% to 21%, despite smartphone shipments falling by 13 million (4.8%) to 259 million units.

In 2nd place is Apple, which Apple beats Samsung in final quarter 2022 - Huawei suddenly boosts smartphone sales by 59.6%. The US company too increased its share by 1%, although shipments in volume terms fell - from 235 million to 231 million units. The share was 19%.

Rounding out the top three is Xiaomi, which controls 13% of the market versus 14% in 2021. Shipments were down 20%, a decline of 38 million units in volume terms.

OPPO was the last company in the top 10 to sell more than 100 million models (107 million units) at the end of the reporting period. Year-on-year deliveries fell by more than a quarter (25.6% / 37 million units). It should be noted that if OPPO and realme figures are considered together, then Xiaomi will go to the 4th line. Rounding out the top 5 is vivo (98 million units / 8%).

Honor is the only brand whose smartphone sales in the reporting period increased compared with the base period. And almost one and a half times (47.2%). The Chinese company sold 59 million smartphones (twice as many as Huawei) and took 5% of the market.

Manufacturers delivered a total of 1.207 billion smartphones in 12 months. Compared to 2021, sales fell by 9.9% or 133 million units in volume terms.

Source: Omdia
Image: Tom's Guide