According to the statement of Tim Cook, Apple has overtaken such mastodons of the watch industry as Rolex, Omega and Swatch.
Time to enslave the market
Statistics provided by Apple itself, as well as analytical firms Canalys and IDC. According to her, the last quarter of 2017 showed an increase in revenue growth and sales by 50%, in all, about 8 million Apple Watch was sold. "Wearable devices have become the second largest source of revenue after the iPhone. And this is very serious for a business that started just three years ago, "- Tim Cook, CEO of Apple.
It's worth saying that although the Swiss watch is considered a luxury item, but the average price, for example, Swatch is about $ 180 - it's much cheaper than Apple Watch 3 for which they ask from $ 329.