Xiaomi made an unexpected statement, promising to change its principles of doing business. Now she puts the so-called limit on net profit - 5%.
What does it mean
Xiaomi CEO Lei Jun says the company refuses to receive from sales of smartphones, electronic components of IoT and all kinds of gadgets more than 5%. This is the figure from accounting for the deduction of taxes, promotion of the brand and user service.
All that will be more than this limit - The manufacturer promises to distribute to its users. True, no specifics Lei Jun voiced, therefore to whom, how much and how will they give - It is not known.
Why this is necessary
With the " reasonable profit " formula , Xiaomi wants to prove that it makes a minimum mark-up on their goods, then have them products are sold practically on cost. AT As a result, the customer does not pay behind brand, and behind quality.
" With from the very beginning we proceeded to relentless pursuit of innovation, quality, design, user experience and efficiency, the provision of the best technological products and services for affordable prices. we We hope that our products and services help our customers to achieve a better life " " Emphasized Lei Jun.
While it looks rather utopian, so we can only wait for new details.