UMG and Spotify sign new deal after dispute with TikTok

Following the recent dispute between Universal Music Group (UMG) and TikTok, UMG has decided to expand its partnership with the music streaming service Spotify.

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The decision comes after UMG pulled its full catalogue from TikTok's video app this year.

The new agreement between UMG and Spotify puts the emphasis on music discovery and social interaction. One of the key innovations is the ability to watch music videos directly on Spotify, which expands the user experience.

In addition, Spotify has announced plans to support music videos, as well as new advertising and social features that will help promote music releases. The new agreement will allow artists to expand their audience and increase monetisation of their art through the Spotify platform.

The partnership with Spotify will allow UMG to continue to promote its music and maintain its influence on the audience, regardless of the situation with TikTok.

Source: TechCrunch