YouTube users complain about adverts lasting more than two hours that are impossible to skip

By: Nastya Bobkova | 25.01.2025, 02:53
YouTube is integrating extended, non-skippable ads: What does this mean for users? YouTube has launched long ads that are impossible to miss. Source: alamy

YouTube users have reported unskippable ads that last for hours.

Here's What We Know

There have been complaints on Reddit about adverts lasting up to 57 minutes, and one user even shared a screenshot of an advert that lasted 2 hours and 52 minutes - almost as long as the film The Lord of the Rings: The Fellowship of the Ring". Such lengthy commercials are not to be missed, which has drawn massive criticism from users.

Some suggest that it could be a technical glitch. However, many believe that YouTube may be using such long ads to combat users who actively use ad blockers. Because you can see the ad skip button in the image, which indicates the presence of an ad blocker.

YouTube advertising is used as the main source of income for content creators, so Google actively opposes the use of ad blockers. The company said that the use of ad blockers violates YouTube's terms of use and encourages users to either disable ad blocking or subscribe to YouTube Premium to watch without ads. Google also stressed that advertising is essential to support content creators, and therefore it is important to allow them to earn revenue from impressions.

This situation has caused outrage among users, as prices for YouTube Premium are rising. Despite the reaction of users, Google remains steadfast in its policy and actively fights against ad blockers.

Source: Android Headlines