Casio's limited edition G-Shock GMA-S110BE-4A is now available in the US: a Barbie-inspired watch

By: Nastya Bobkova | 13.03.2025, 02:51
Casio launches G-Shock with Barbie logo: a novelty for the USA Casio introduces G-Shock GMA-S110BE-4A with Barbie logo: available in the US. Source: Casio

Casio has announced the release of a limited edition G-Shock GMA-S110BE-4A watch in the United States. This model is part of a collaboration with the Barbie brand, featuring a stylish monochrome pink design that has become the signature colour of the Barbie doll.

Here's What We Know

The watch features the Barbie logo at 3 o'clock.

The watch is water resistant to 20 bar (200 m), which makes it suitable for swimming and other water activities. In addition, it is equipped with a stopwatch, supports world time and provides approximately 2 years of operation on a CR1220 battery. An important point is also the built-in automatic calendar, which works until 2099.

Casio G-Shock GMA-S110BE-4A model
Casio G-Shock GMA-S110BE-4A. Illustration: Casio

The model has a dial with hour and minute hands, as well as digital displays for the day of the week, month, date, seconds and hours. The inner dial has a heart-shaped indicator at 9 o'clock. In addition, the watch has LED backlighting to make it easier to read in the dark.

The watch has a sturdy resin case and a bio-rubber bezel, making it lightweight and comfortable. Measuring 49 x 45.9 x 15.8 mm and weighing 56 g, it fits comfortably on a variety of wrists.

This model retails for $170 and is available for purchase from 13 March on the official G-Shock website and at the G-Shock Soho store in New York.

This is not the first collaboration between Casio and Barbie. Previously, other models of watches in pink shades were presented, including the GMA-P2100PP, GMD-S5610PP, and GMA-S140PP.

Source: Casio