Google Pixel Tag leaks ahead of August reveal — no UWB at $30
Google is set to launch its first-party item tracker, the Pixel Tag, at the Made by Google event on August 12 — and early retail listings have already revealed the price, design, and a notable omission. At around $30–34, it undercuts most of the competition, but there's no sign of Ultra-Wideband (UWB) support, the precision radio technology that lets Apple's AirTag 2 guide you to within inches of a lost item.
The look
Unlike the coin-shaped AirTag or Samsung's SmartTag, the Pixel Tag has an oblong, pill-like shape — 9to5Google (primary source) first published renders showing a device that resembles a band-less fitness tracker. Model number GA12506, in a color called Fog Light, appeared in multiple European retailer listings before any official announcement. There's no built-in mounting hole visible in the renders, so attaching it to keys or a bag will require a separate case — the same situation Apple AirTag owners are already used to.
The missing piece
UWB is the detail that matters most here. Apple's AirTag 2 costs $29 and includes UWB, letting the Find My app display a directional arrow and distance readout on iPhone 11 and later. The Moto Tag — Google's closest Android rival — costs around $39 but also includes UWB. The Pixel Tag, per TechTimes, has no mention of UWB anywhere in its retail descriptions or supply chain specs. Instead, it relies on Google's Find My Device network — now rebranded Find Hub — which uses Bluetooth signals from nearby Android phones to locate the tag. That network has grown substantially over the past two years, but it's still less dense than Apple's Find My crowd-sourced network in most US and UK cities.
Battery type is also unconfirmed: it's unclear whether the Pixel Tag uses a replaceable coin cell (like the AirTag) or a rechargeable battery.
What to expect on August 12
The Pixel Tag is expected to debut alongside the Pixel 11 smartphone lineup, Pixel Watch 5, and new Pixel Buds Pro at Google's New York event. At roughly $30, it's a reasonable price for Android users who want a native Google tracking option without switching ecosystems. But without UWB, anyone who needs room-level precision — finding a bag in a busy airport, locating keys in a cluttered drawer — will find Apple's tracker more capable at nearly the same price.
Google hasn't officially confirmed the Pixel Tag yet. All details come from pre-launch retail listings and supply chain leaks.
