Supreme x Analogue Pocket: A 24K Gold Handheld With No Price Tag
Supreme and Analogue have teamed up for a limited-edition version of the Analogue Pocket handheld, with one model clad in 24K gold plating. The collaboration is part of Supreme's Fall/Winter 2026 collection, which officially launches August 20. Neither Supreme nor Analogue has announced a price or a specific drop date for the Pocket editions.
The hardware
The Analogue Pocket is not a standard emulator. It uses FPGA technology — a type of programmable chip — to run original Game Boy, Game Boy Color, and Game Boy Advance cartridges natively, without software emulation. The standard model retails for $239.99 and includes a 3.5-inch screen at an unusually sharp 1600×1440 resolution, with color filters that mimic the display characteristics of the original hardware.
The Supreme collaboration replaces the standard plastic shell with an aluminum unibody. Two versions are offered: one in Supreme's signature glossy red and one with a 24K gold-plated finish. The gold plating does nothing for performance, but that is clearly not the point.
The Supreme Analogue Pocket in 24K gold and glossy red aluminum — part of the FW26 collection.
The collector math
Analogue's limited runs sell out in minutes — that's a consistent pattern across previous drops. The standard aluminum edition launched at $499.99 in the US and has since appeared on eBay and Grailed at significant markups. A gold-plated Supreme version is almost certain to clear that ceiling fast, then land on resale platforms at a steep premium within hours.
No price has been confirmed for either the red or gold edition. Based on the aluminum edition's launch price and the added Supreme premium, expect the gold model to land well above $500 — possibly significantly more. Secondary market prices in Europe for existing limited Pockets already range from €450 to €850, giving a rough sense of where resellers will price this.
Worth watching
The Supreme x Analogue Pocket is less a gaming purchase than a collector's object — a retro handheld repositioned as a status piece. If you actually want to play Game Boy cartridges, the $239.99 standard Pocket does the job. If you want the gold one, your best move is to watch Supreme.com closely on and after August 20 — and set your expectations for a very short window before it's gone.
