Taking advantage of the problems of Huawei and other manufacturers related to sanctions, manufacturing, pandemic and other attacks, Xiaomi began to actively increase sales and knocked out leaders in smartphone market. And the Chinese company has pretty big and ambitious plans.
target - no
Xiaomi has already surpassed Apple in terms of sales and even managed for the first time to overtake the unchanged leader - Samsung. But this only happened for a limited period - according to Counterpoint Research, Xiaomi managed to overtake Samsung by volume of devices shipped in June 2021.
Now the company plans in the next 3 years not only become the brand No. 1, but also steadily hold the leadership, not inferior to competitors. This Xiaomi head Lei Jun said:
"In the hearts of Xiaomi fans - company with dream. Thank you to all our fans for faith in us. I finally had the courage to say out loud: in these three years, Xiaomi aims to become the No. 1 smartphone brand in the world!"