China's biggest sale of 2021, Double Eleven or simply 11.11, will kick off on October 20. Xiaomi has prepared record discounts for the event.
In 2020, the manufacturer set a record sale with revenue of $2 billion. Xiaomi's revenue is expected to renew the record this year, despite the recession. This time, the company has prepared twice as many discounts - for a total of $310 million.
During Double Eleven, the next-generation flagship smartphones Xiaomi Mi 11, Mi 11 Pro and Mi 11 Ultra powered by Snapdragon 888 processor should drop in price. In addition, the Redmi Note 11 and Redmi Note 11 Pro models may be timed to the sale. Also expected discounts on other Xiaomi equipment, including TVs, monitors, laptops, smart home gadgets, etc.