Adidas earned $ 22.5 million from the sale of NFT

By: Maksim Panasovskyi | 20.12.2021, 14:13
Adidas earned $ 22.5 million from the sale of NFT

The Adidas brand sold nearly 30,000 non-fungible tokens through Into the Metaverse and raised approximately $ 22,500,000.

The German company has created 30,000 NFTs. They were developed in collaboration with Bored Ape Yacht Club (BAYC), GMoney and PunksComic. Initially, they could only be purchased by holders of POAP tokens, POAP gmoney, BAyC, Mutant Ape Yacht Club and Pixel Wallet

The brand was able to sell 20,000 non-fungible tokens at an early stage at a cost of 0.2 ETH ($ 760 at the exchange rate at the time of writing) apiece. The company sold another 9620 NFTs at the same price during the general sale.

Thus, the total income of Adidas from the sale of non-fungible tokens as part of the Into the Metaverse campaign was $ 22,500,000 at the exchange rate at the time of writing ($ 22,500,000). 380 NFT left for the future. In addition, the company must compensate the costs of the Mutant Ape Yacht Club holders who were unable to complete the transaction due to an error.

A source: @adidasoriginals