Apple recognized as the most influential brand in the world

By: Elena Shcherban | 15.12.2022, 23:39

The research company World Brand Lab has summed up the results of 2022 and ranked the 500 most influential brands in the world.

Here's What We Know

As the company explains, the influence of a brand is its ability to develop and capture markets, as well as to make a profit. In compiling the annual rating (and they, by the way, have been published since 2003), a brand is evaluated according to three key indicators: market share, brand loyalty and global leadership.

As a result, the 2022 rating is topped by Apple. It is followed by Microsoft and Google, which rank second and third, respectively.

Overall Top 10:

Apple
Microsoft
Google
Amazon
Walmart
Toyota
McDonald's
Mercedes-Benz
Coca-Cola
Tesla

Source: World Brand Lab

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