According to Bloomberg, the smart HomePod column is not Apple's expectations, so the company reduces them production.
The latest marketing reports say that HomePod do not go highly. After 2 months after the market, Apple was able to win only 10% of the market smart columns. FROM on the one hand, this is not so and a little for two months. FROM On the other hand, when the sensation subsided, no and interest of buyers and now many shops sell in district 10 HomePod in day. Looking at it's in Apple revised its forecasts and reduced orders for HomePod assembly contractors from Inventec.
What is the problem
Because u Apple's advertisers ran out of manna and their magic does not worked. AND not is not surprisingly with price tag in $ 349 for One column plus another about a hundred for so that this column does not scratched the desk. For comparison, the Amazon Echo column of the second generation costs $ 99, and Google Home addition same class will cost $ 129. At the same time, they can do much more than just play music with Apple Music or read aloud messages from the iPhone. In this case, HomePod seriously wins them for sound quality score, but again for This money is a bunch of just portable speakers from JBL and others.