The European Commission was interested in buying Apple service Shazam

By: Elena Shcherban | 23.04.2018, 21:43
The European Commission was interested in buying Apple service Shazam

The European Commission, which is the antimonopoly regulator of the European Union,   initiation of an investigation into the transaction   buying Apple music service Shazam. FROM   7 countries immediately applied for the audit: Austria, France, Iceland, Italy, Norway, Spain and   Sweden.

AT   than suspect

The European Commission fears that by purchasing Shazam, Apple will receive " sensitive information for users " and   will promote their service Apple Music. The   there is evidence of   preferences of users of Shazam can be used to increase the audience of Apple Music, and   this is a violation of competition rules.

In addition, now users of Shazam can go to listen to the found song in   Apple Music, Google Play Music, or Spotify. A   this is of order 1   million conversions per day. Now   Apple may disable links to   competitive services.

" For   In recent years, ways of listening to music have changed dramatically, and   More and more Europeans began to use streaming services,   - said a member of the European Commission on   competition issues Margrethe Vestager. -   By our investigation, we   We want to make sure that music lovers continue to use attractive offers from   streaming companies and   not   will face   reduction in   the result of the merger. "

The investigation will last until   4 September.

We recall that o   purchase of Shazam became known in   the end of last year. The deal is evaluated in   $ 400   million

Source: European Commission