Facebook again thought about the disabling of advertising and paid subscription

Bloomberg sources report that   Facebook again reflected on the introduction of a paid subscription, which will disable advertising.

What they say

Over the past few weeks, company representatives have been conducting market research to find out if they are ready   do users pay for   sotsset without advertising content.

Facebook previously considered this option , but   then studies have shown that users do not   will make out paid subscriptions, after all heads repeatedly emphasized, that соцсеть should be accessible and   free.

Speaking in   Congress, the founder of the company Mark Zuckerberg touched on the topic of paid subscription, but   In addition, Facebook is not   refuses   opportunities of free access.

Come back to   This issue was decided, apparently , because of the #DeleteFacebook: after the scandal with the leakage of data investors are suing against Facebook, and users are being massively deleted , because if there is no advertising   - there is no need to learn about   person.

Figures

How much can such a subscription cost?   - difficult to calculate, but   almost all current income (89%) Facebook receives from   advertising in   mobile client. Totally agree   In 2017 the company received $ 39.9   billion from   placement of paid ads, and   it's on   49% more than in 2016.

AT   Facebook has not yet   comment on the information Bloomberg.

Source: Bloomberg