Coincidence? Apple stopped increasing the amount of RAM in Macs when Tim Cook became CEO

By: Elena Shcherban | 27.04.2024, 19:13
Coincidence? Apple stopped increasing the amount of RAM in Macs when Tim Cook became CEO

David Schaub has done some interesting research and published graphs on Mastodon about RAM changes in Macs.

Here's What We Know

Schaub created two charts: one showing the base RAM capacity of Apple Mac monoblocks since 1984, and the other showing the base RAM of Apple consumer laptops since 1999.

As it turns out, Apple has previously maintained a trend of increasing base memory about every two years. But (coincidentally?) it stopped when Tim Cook replaced Steve Jobs and became Apple's CEO.

For example, Apple has offered iMac and MacBook Pro models with 8GB of RAM since 2012. The base amount of RAM hasn't been increased since then, though many users believe that's not enough for a performance computer. And the MacBook Air has had the same base memory configuration since 2017.

On top of that, Apple has made it so users can't increase the amount of RAM after buying a Mac. Therefore, they often have to overpay $ 200 and more to take a modification with more memory.

Of course, it is unlikely that this has anything to do with Tim Cook's position. If this trend had continued since 2006, when the basic capacity was 500 MB, modern basic Mac models would have reached 500 GB. It's also worth considering that modern computers have changed and memory has become faster.

However, current smartphones already offer from 6-8 GB of memory, so Apple should definitely reconsider the base RAM capacity of computers and laptops.

Source: Mastodon, MacRumors