Bugatti's $500K folding TV is a 137-inch MicroLED that hides in plain sight
If you own a Bugatti hypercar, staring at a plastic-framed TV probably feels wrong. The automaker's answer is the C SEED Bugatti N1 — a 137-inch 4K MicroLED panel that folds away into a minimalist plinth when you're not watching. It's priced well north of $400,000, engineered in Austria, and built to order for each buyer.
The look
Design cues come directly from the Bugatti Tourbillon hypercar. The chassis is aerospace-grade aluminum and carbon fiber, and the C-Line — the signature sweep first drawn by Jean Bugatti — runs along the base to tie it visually to the car range. Closed, the N1 reads as a clean, low sideboard. Press a button, and a precision multi-stage mechanism unfolds the screen in 45 seconds flat.
Two sizes are on offer: 110 inches and 137 inches. Both use 4K MicroLED, which delivers deep blacks and high contrast without the burn-in risk associated with OLED panels. Peak brightness reaches up to 4,000 nits — bright enough for a sun-drenched yacht deck — and the screen supports HDR10+. C SEED's proprietary Adaptive Gap Calibration hides the joins between panels so the seams are invisible in normal viewing. The whole unit can also rotate 180 degrees to face different parts of a room.
The system
Audio comes from an integrated Wisdom Audio system. Speakers extend automatically when the screen opens and retract when it closes — no separate soundbar, no cable runs across the floor. The setup is designed for large open spaces: think grand living rooms, private screening areas, or indoor pool halls.
Customization is extensive. Buyers choose from Bugatti's official paint palette, specify leather trim, and can add engraved identification plaques. Every unit is made to order, positioning the N1 firmly as a collectible object rather than a consumer appliance.
The price and where to buy
Bugatti hasn't published official pricing for the N1. For context, the standard C SEED N1 without brand markings starts around $190,000, and the Porsche Design variant reached $400,000. The Bugatti edition — with its hypercar-grade materials and brand premium — is widely estimated at $500,000 or more. It's available exclusively through C SEED's global partner network and authorized Bugatti lifestyle dealers. There is no retail availability and no online checkout.
For everyone else, this is a useful benchmark: MicroLED at this scale, with this level of integration, currently has no real mass-market equivalent. Samsung's The Wall and LG's direct-view LED offerings exist, but none fold into furniture. The N1 is less a television than a statement that the screen should disappear when the film ends.
