Reddit now lets you post videos in comments
Reddit has added video to its comment sections, letting users reply with short clips alongside the existing text, image, and GIF options. The feature went live for moderators on June 3 and expanded to all users on June 11 in public, safe-for-work (SFW) communities. For a platform built on text, it's the most significant change to how replies work in years.
How it works
To post a video comment, tap the video icon in the comment box — you can either record directly through the Reddit app or upload a clip from your device. One video per comment is allowed. On desktop, it plays inline; on mobile, it opens in the native player. Videos don't autoplay and they respect whatever audio settings you've already configured. Every video comment goes through Reddit's safety screening before it appears publicly, per the Reddit official announcement.
Reddit's new video comment feature lets users record or upload clips directly in the reply box.
As Engadget notes, moderators have three options for their communities: restrict video comments to mods only, open them to approved users, or allow everyone. Any community that hadn't configured a setting by June 11 defaulted to all users enabled — so most public SFW subreddits have it on now.
The AMA angle
Reddit points to Ask Me Anything sessions as the headline use case. Previously, AMA hosts would typically record one long video answering a batch of questions. Now they can post individual video replies directly under each question — a format that feels more personal and easier to follow. Celebrities, politicians, and experts who do AMAs regularly could find this genuinely useful, since it removes the need to edit multiple answers into a single clip.
Why Reddit is pushing video
Reddit went public in March 2024, and growing engagement is central to its pitch to advertisers. Video drives more time on platform and richer ad-targeting signals than text alone. The platform has framed this as enriching human-curated discussion — a deliberate contrast to AI-generated summaries flooding search results. Whether that framing holds depends largely on how individual communities choose to use it, and how aggressively moderators manage the new format.
The feature is available now in all public SFW communities where moderators have not disabled it.
