On Thursday, Adobe announced its acquisition of Frame.io, a popular cloud-based collaborative video editing platform. The deal, which will incorporate Frame.io into Adobe's software, cost the company about $1.3 billion.
What is Frame.io
Frame.io is an online platform created in 2015 that allows video editors to easily work in groups with comments, annotations and approval requests. The service offered by the company was already well known and frequently used by professionals working with Adobe software, so the acquisition should only benefit users.
Premiere Pro and After Effects are two of the most popular software used for video editing and creation, and Adobe expects to combine Frame.io capabilities with its own software in the future. The company claims that Frame.io has "reinvented the modern video process."
What users will get
With the rise of streaming services and social media video, Adobe sees a huge opportunity to invest in features to improve collaboration on its platforms.
It's worth noting that Frame.io is also compatible with Final Cut Pro, so it's unclear if the platform will retain support for Apple software in the future.