OnePlus is officially done selling phones in the US and Europe

By: Anton Kratiuk | today, 12:41
OnePlus is officially done selling phones in the US and Europe

OnePlus will no longer sell smartphones or tablets in the United States or Europe. James Paterson, Oppo's senior PR manager for Europe, confirmed the exit to The Verge, adding that OxygenOS — the clean Android skin that built the brand's reputation — will be replaced by Oppo's ColorOS on existing devices within the coming months. If you own a OnePlus phone right now, your warranty stays valid and OTA updates continue, but they'll be delivered by Oppo, not OnePlus.

The end of OxygenOS

OnePlus built its early fanbase on a promise: stock-like Android, fast updates, no bloat. OxygenOS was that promise made tangible. The shift to ColorOS isn't a surprise — Oppo merged the two software teams back in 2021 and OnePlus co-founder Peter Lau has since rejoined Oppo as chief product officer — but it does mark the end of whatever independence the brand still had on paper.

No official timeline has been given for the ColorOS rollout region by region. Oppo has also not confirmed whether features like bootloader unlocking, which matter to power users, will survive the transition.

What this means if you own a OnePlus device

UK stock dried up weeks ago, and the official OnePlus storefront now routes visitors toward the Oppo Find X9 Ultra. In the US, OnePlus had already slipped behind Motorola and Google in market rankings, so the exit leaves no vacuum that Apple or Samsung need to fill.

Per Engadget, Oppo Europe CEO Elvis Zhou frames Europe as a "key market" despite the OnePlus withdrawal — the plan is clearly to consolidate sales under the Oppo and Reno lines rather than abandon the continent entirely.

Whether OnePlus survives beyond India is also in question. Digital Trends reports a Bloomberg finding that the brand could pull out of India and the rest of the world by 2027, though Oppo has pushed back on that claim. OnePlus did announce the budget N6x for India today, suggesting the Indian operation is still active for now.

On the other side of the ledger, Oppo's sub-brand Realme is moving in the opposite direction — exiting China to focus on international markets.

For current OnePlus owners, nothing changes overnight. But the software you signed up for is going away, and the brand behind it has quietly closed its doors in the West.