Apple announced the results of its most successful financial quarter, which ended in December 2017. The profit was a record $ 20.1 billion, 12% more than last year's result. The company also received the largest ever revenue - $ 88.3 billion, even despite the first drop in iPhone sales during the holiday season.
iPhone X shot
In the first fiscal quarter, iPhone shipments fell 1.3% from 78.3 million last year to 77.3 million, but in money sales rose 13%. According to Apple, iPhone X was the best-selling device since its release on November 3. Since this is also the most expensive device of the line, the average selling price of the iPhone has grown by more than $ 100, breaking the $ 796. The previous maximum came in June 2016, when the figure was $ 701.
In other areas, Mac sales were down 5% to 5.1 million. iPad, on the contrary, showed a slight increase from 13 to 13.2 million (demand has not fallen for the third consecutive quarter). Services brought the company $ 8.5 billion, which is 18% more revenue for the first quarter of last year.
In the category of "other products" (Apple TV, Apple Watch, AirPods, Beats and so on) revenue increased by 70% to $ 5.5 billion. Separately, the revenue and profit from sales of smart watches are increased by 50%.
Choice of millions
Today there are more than 1.3 billion active Apple devices in the world, and only in the last two years their number has increased by 30%.