Google does not passed by the popular " chips " Instagram, Snapchat and other social networks and presented his own " stories " in search engine. Now the Stories format uses Google AMP technology and works for mobile devices.
What it is
Stories AMP represent from short presentations with various images, videos, captions and graphs. In this case, it is possible to use and edit ready templates. Publishers can publish such " stories " for " creating a visually rich narration " , which will be much more interesting than " boring " text.
Who can use
AT Stories testing was attended by such notorious publishers as Vox Media, The Washington Post, CNN, Conde Nast, Mashable. Now the function works in preliminary version, and to connect to service must apply.
In order to find ready-made " stories " - have to work hard. They are displayed on the special page with mobile device, but Only after entering the name of a particular publisher. Many are many, but Soon, Google promises to simplify this procedure, and Also add AMP Stories to the search results and other services for mobile devices.
also in plans for accommodation in such advertising publications, but when this all happens - not is specified. As well as it is not known what will be whether Google's " stories " are self-contained, as in Instagram and Snapchat.